Understanding business activity

• Purpose of business activity
• How businesses are classified
• Enterprise and entrepreneurs
• Business size and growth
• Types of business organization
• Business objectives and stakeholder objectives
• Sources and recording of data

People in business

• Motivation theory and methods
• Business organization and management
• Recruitment, selection and training of employees and communication

Marketing

• The role of marketing
• Market research
• Marketing mix and marketing strategy

Operations management

• Production methods
• Costs
• Break-even analysis
• Quality and location decisions

Financial information and decisions

• Sources of finance
• Cash-flow forecasting
• Working capital
• Simple income statements
• Simple statements of financial position and analysis of accounts

External influences on business activity

• Economic
• Legal
• Environmental and ethical issues
• Globalization
• Multinational companies and exchange rates

Paper 1

Type: Short Answer and Data Response

Duration: 1 hour 30 minutes

Marks: 80 marks

Skills Assessed: Knowledge and understanding Application, Analysis Evaluation

Details: You have to answer all four questions which are a mixture of short answers and structured data responses

Percentage of Qualification: 50%

Paper 2

Type: Case Study

Duration: 1 hour 30 minutes

Marks: 80

Skills Assessed: Knowledge and understanding Analysis Evaluation

Details: You have to answer all four questions which are based on an unseen case study, provided as an insert with the paper

Percentage of Qualification: 50%